Ego Leonard
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Ego Leonard is a Dutch painter and sculptor, and possibly an anonymous guerrilla artist, whose works prominently feature outsized
Lego Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlocki ...
figures. Sometimes the name also is applied to sculptures, apparently made by Leonard, which have been found on beaches at various locations in the world since the late 2000s. The sculptures are in the form of "minifigures", but are constructed from fibreglass enlarged to two and a half metres in height, and have the message “No Real Than You Are” in capital letters written on their torsos. The appearance of an "Ego Leonard" giant figure on Siesta Beach, Florida, became number two on the ''Time'' list of the "Top 10 Oddball-News Stories of 2011." It is unclear whether Ego Leonard is the name of a person or merely a fictional character as the figure, but it is most likely a fictional name, as Ego Leonard can be reworked to read L, Ego or LEGO. The letters can also be rearranged to spell "A LEGO drone".


2007

The first oversized minifigure attributed to Leonard was retrieved from the sea off
Zandvoort Zandvoort () is a municipality in the province of North Holland, Netherlands. It is one of the major beach resorts of the Netherlands; it has a long sandy beach. It is bordered by coastal dunes of Zuid-Kennemerland National Park and the Amsterdam ...
,
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
, on 7 August 2007. It had a yellow head and a blue torso. It was suggested at the time that "No Real Than You Are" might become a
meme A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
similar to "
All your base are belong to us "All your base are belong to us" is an Internet meme based on a badly translated phrase from the opening cutscene of the video game ''Zero Wing''. The phrase first appeared on the European release of the 1991 Sega Mega Drive port of the 1989 ...
", or that a word is missing and it should read, "no more real than you are".


2008

A second giant Lego figure was found off
Brighton Beach Brighton Beach is a List of Brooklyn neighborhoods, neighborhood in the southern portion of the New York City Borough (New York City), borough of Brooklyn, within the greater Coney Island area along the Atlantic Ocean coastline. Brighton Beach i ...
, United Kingdom, on 29 October 2008. The green, yellow, and red sculpture again bore the words "No Real Than You Are" on its torso. A spokeswoman for the Lego company stated that it was a surprise to the company, and may have been related to an exhibition in the next few weeks that "Ego Leonard" would have in London.


2011

Another similar Lego figure appeared in the sea off Siesta Key Beach, Florida, United States, on 25 October 2011. The sculpture is about 2 metres (6 feet) in height and weighs about 50 kilograms (110 lb). Its head and arms were yellow with a green torso and red legs, and it had the message "No real than you are" in capital letters on its front and "Ego Leonard" and the number 8 on its back. It was suggested that this may have been a
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
publicity stunt In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilize ...
to advertise the newly opened
Legoland Florida Legoland Florida Resort (stylized as LEGOLAND Florida Resort) is a vacation destination in Winter Haven, Florida. The resort features the Legoland Florida theme park itself, the Legoland Water Park, three on-site accommodations and a separatel ...
. A spokesperson for the Legoland and its parent company denied that there was any connection to the giant minifigure. ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' rated the story as the second of the "Top 10 Oddball-News Stories of 2011". Sarasota authorities referred to the object as ''Mr. Leonard''. Reporters from the local newspaper,
Sarasota Herald-Tribune The ''Sarasota Herald-Tribune'' is a daily newspaper, located in Sarasota, Florida, founded in 1925 as the ''Sarasota Herald''. History The newspaper was owned by The New York Times Company from 1982 to 2012. It was then owned by Halifax Media ...
, sent an e-mail to Leonard and received a reply. It purported to be from the sculpture and stated that it had been "a hell of a swimm" ic but that it was enjoying the weather and friendly people, and was "gonna stay here for a while." The
Sarasota County Sarasota County is a county located in Southwest Florida. At the 2020 US census, the population was 434,006. Its county seat is Sarasota and its largest city is North Port. Sarasota County is part of the North Port–Sarasota–Bradenton, FL m ...
Sheriffs Office took the sculpture into custody, awaiting its release to Jeff Hindman, who first found it in October 2011. On 26 January 2012, however, the giant Lego figure was given to Denise Kowal, the founder of the
Sarasota Chalk Festival Sarasota Chalk Festival is an American cultural event of public art that celebrates a performing art form of pavement art also known as Italy, Italian street painting. It was founded in Sarasota, Florida by Denise Kowal. During the festival arti ...
.


Painting

It appears that Ego Leonard's painting in the
Sarasota Chalk Festival Sarasota Chalk Festival is an American cultural event of public art that celebrates a performing art form of pavement art also known as Italy, Italian street painting. It was founded in Sarasota, Florida by Denise Kowal. During the festival arti ...
featured outsized Lego figures with messages that were similar to, and included, "No real than you are". It has been reported in newspapers that works exhibited on the
online art gallery An online art gallery is an online version of a contemporary art gallery. Purpose and type An online art gallery is a website that display artworks. Usually, the online gallery is run as a business, with the purpose of displaying the artwork be ...
, prescriptionart.com, were valued at a range from
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
3,500 to $4,500.


Identity clues

In reference to the 2011 appearance, the Spanish newspaper, ''El Mundo'', noted that "Ego Leonard" could mean "I, Leonardo". It also could be read as, "I am Leonard". the paper noted that it has been reported that Ego Leonard may be associated with Dutch artist
Leon Keer Leon Keer (born 1980) is a Dutch pop-surrealist artist. He has created work on canvas and (''3D'') artwork on the streets across the world. Leon Keer is a leading artist in anamorphic street art. His art has been showcased in Europe, the United ...
, who won second place in the 2010
Sarasota Chalk Festival Sarasota Chalk Festival is an American cultural event of public art that celebrates a performing art form of pavement art also known as Italy, Italian street painting. It was founded in Sarasota, Florida by Denise Kowal. During the festival arti ...
and is due to compete again at the 2011 festival. Other newspapers wrote that Keer has admitted to being a long-time friend of Ego Leonard's and to have designed his website and that he also expressed concern that the publicity may have an adverse effect on "a person like Ego, who just wants to bring some kindness in the everyday life."


2012

A Lego figure similar to the Sarasota sculpture appeared on the beach at
Topanga Topanga () (Tongva: ''Topaa'nga'') is a census-designated place (CDP) in western Los Angeles County, California, United States. Located in the Santa Monica Mountains, the community exists in Topanga Canyon and the surrounding hills. The narrow s ...
,
Los Angeles County Los Angeles County, officially the County of Los Angeles, and sometimes abbreviated as L.A. County, is the most populous county in the United States and in the U.S. state of California, with 9,861,224 residents estimated as of 2022. It is the ...
, California on 18 July 2012. After one day on the Topanga beach, the "Lego Man" was moved to "LAB ART", a Los Angeles City art gallery specializing in
street art Street art is visual art created in public locations for public visibility. It has been associated with the terms "independent art", "post-graffiti", "neo-graffiti" and guerrilla art. Street art has evolved from the early forms of defiant graff ...
.


2013

Ego Leonard returned to Europe via plane. Area filmmaker Vincent Dale responded directly to the Lego man's message in a short film.


2014

An Ego Leonard minifigure washed up on Yugaihama beach in
Kamakura is a city in Kanagawa Prefecture, Japan. Kamakura has an estimated population of 172,929 (1 September 2020) and a population density of 4,359 persons per km² over the total area of . Kamakura was designated as a city on 3 November 1939. Kamak ...
, Japan, on 5 December 2014.


2015

An Ego Leonard minifigure was found floating on the river
Danube The Danube ( ; ) is a river that was once a long-standing frontier of the Roman Empire and today connects 10 European countries, running through their territories or being a border. Originating in Germany, the Danube flows southeast for , pa ...
in the City of
Linz Linz ( , ; cs, Linec) is the capital of Upper Austria and third-largest city in Austria. In the north of the country, it is on the Danube south of the Czech border. In 2018, the population was 204,846. In 2009, it was a European Capital of ...
, on 2 June 2015. It has been placed on the lawn in front of the concert hall
Brucknerhaus The Brucknerhaus () is a festival and congress centre in Linz, Austria named after the Austrian composer Anton Bruckner. The building was designed by Finnish architects Heikki and Kaija Siren. Its construction took place from 1969 to 1973. It op ...
. According to the ''
Oberösterreichische Nachrichten The ''Oberösterreichische Nachrichten'' (OÖN) () is a German language regional newspaper published in Linz, Austria. History and profile ''OÖN'' was established by the US forces occupying Austria after World War II World War  ...
'', this giant Lego minifigure "schwamm auf der Donau" to participate in an Arts Festival in Linz.


See also

* Rubber Duck (sculpture)


References


External links

* {{DEFAULTSORT:Leonard, Ego Living people Dutch sculptors Dutch male sculptors 21st-century Dutch painters Dutch male painters Year of birth missing (living people) Lego people Guerilla artists Anonymous artists